Testimonials

Former CEO, American Profol

“I have worked with Lloyd Thrall for nearly a decade, and he is one of the most exceptional leaders I’ve encountered in a 40+ year career. Lloyd combines rare intellectual depth with relentless practical focus—he distills complexity into decisive action and consistently finds the small, high-leverage moves that produce outsized results. More importantly, he leads through service: people trust him, follow him, and perform better because he is in the trenches with them. His ability to elevate individuals and teams, while grounding success in values and results, makes him uniquely suited to the work he does through Beyond Type A."

 University of Virginia

"Working with Lloyd gives me the perspective I need to realize my linear and non-linear goals. Together, we’ve redefined my understanding of success. Lloyd’s combination of stoic wisdom, sensitivity, and humor are invaluable to me every time I navigate important realizations and decisions. During my career, I have occasionally worked with someone who had the innate ability to make everyone else on the team better. Lloyd Thrall is one of those rare people."

Co-Founder and COO, Green Steel Environmental

"Lloyd is the kind of coach and advisor you rarely encounter ~ he can take in new information in real time, internalize it quickly, and translate it into both a clear 10,000-foot strategy and practical, tactical next steps to create a roadmap that’s easy to follow. If you’re a leader looking to grow your emotional intelligence, unlock your team’s potential, and build a culture of excellence, Lloyd delivers with uncommon clarity, depth, and real-world effectiveness. I recommend him wholeheartedly."

Co-Founder, ClearMind Advisors

“Lloyd Thrall is the kind of coach leaders look for when the stakes are real. He understands pressure, adversity, and what it takes to succeed when it truly matters. His mind is precise, his presence is strong, and his wisdom runs deep. Working with Lloyd didn’t just sharpen my thinking — it strengthened my resolve and expanded who I am as a leader.”

Owner, Floor Technologies of Hawaii

"I served with Lloyd in the Ranger Regiment. In an environment where credibility is earned daily and consequences are real, we learned about leading teams under pressure. Now I'm a small business owner, allergic to motivational talk that doesn’t translate into results. This isn’t that. Lloyd isn’t a guru; he's a strategic asset who has been in the thick of it and knows how to win."

CEO, Resource Plastics Inc.

"Lloyd is quite simply the most complete package of character, leadership, and brilliance I have ever known. He doesn’t just coach from a distance; he walks alongside you with humility and integrity. I could not be more emphatic in recommending Lloyd’s coaching. If you have the chance to work with him, jump at it."

Founder, Nervous System Mastery

"I view Dr. Thrall as something of a second mountain sherpa. He is a rare human who not only has elite experience serving as a military special operator, but pairs this with deep presence, sincere intellectual rigor and a remarkable capacity to enquire into some of life's most meaningful questions."

CEO, Lutyca

“Dr. Thrall combines serious intellectual horsepower with rare attentiveness to the human side of hard decisions. He thinks deeply, listens fully, and is unwaveringly focused on what actually serves you.”

“As a client, I can’t recommend Dr. Thrall more highly. Lloyd helped me clarify my goals, identify what truly motivates me, and build an authentic career path I’m excited about. His thoughtful guidance turned a daunting question—“what now?”—into a clear and confident direction for me.”